1.Which of the following is not associated with a role in a buying decision making unit?
(1)supplier
(2)Gatekeeper
(3)Decision making
(4)Buyer
(5)None of the above
2.Which is a psychological buying motive?
(1)Sleeping
(2)Hungry
(3)Thirst
(4)Rest and Recreation
(5)All of the above
3.Which is the element of psychology of consumer?
(1)Knowledge of the customer
(2)Intention
(3)Attitudes
(4)Motive
(5)All of the above
4.Preservation of species is
(1)Buying motive
(2)Product
(3)Design
(4)Cost
(5)A tool of sales management
5.Economic model of motivation is developed by
(1)Rath
(2)Marshal
(3)Clark
(4)Stanton
(5)Philip Kotler and Armstrong
6.Learning model of motivation is developed by
(1)Clark
(2)Stanton
(3)Hansion
(4)Pavlovian
(5)Peter
7The psycholoanalytic model of motivation is developed by
(1)Fried
(2)Clark
(3)Stanton
(4)Rath
(5)None of these
8.Which of the following is buying motives technique?
(1)Projective Technique
(2)Interview Technique
(3)Experience and Knowledge Technique
(4)All of the above
(5)None of the above
9.Which is the maturity product of a bank?
(1)Fixed term deposit
(2)senior citizen deposit scheme
(3)House loan
(4)Car loan
(5)All of the above
10.Which of the following is prestige product of a bank?
(1)International debit and credit card
(2)Credit card
(3)ATM card
(4)All of the above
(5)None of the above
11.Who among the following is not a part of the Marketing Mix?
(1) Wholesalers
(2) Retailers
(3) Customers
(4) All of these
(5) None of these
12.Which of the following is the crux of marketing process?
(1) Marketing planning
(2) Marketing mix
(3) Marketing research
(4) Market expansion
(5) Market scanning
13.Which of the following comes under the decisions concerning the products?
(1) Product attributes
(2) Branding and packaging
(3) Product mix
(4) All of the above
(5) None of the above
14.A product is referred to as
(1) Tangible and intangibly item
(2) Tangible item
(3) Anything
(4) All of the above
(5) None of the above
15.A product represents a market’s offering as it is perceived by
(1) Present customers
(2) Potential customers
(3) Company
(4) All of the above
(5) None of the above
Answers :
1.2
2.5
3.5
4.1
5.2
6.4
7.1
8.5
9.5
10.4
11.3
12.2
13.4
14.4
15.2
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