Marketing Quiz

1)Primary data is generally collected through?
(1) Survey
(2) Experiment     
(3) Observation
(4) Census report
(5) None of these

2)The course of a product's sale and profit over its life-time is called?
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

3)Joining with foreign companies to produce or market product and service is called?
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Ventur
(5) None of these

4)Cost that do not vary with production or sales level are called?
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

5)Zero-based budgeting (ZBB) means?
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.

6)Assigning specific Jobs and work places to the selected candidates is known as?
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these

7)Which of the following is not a probability sampling?
(1) Simple random sampling
(2) Stratified sampling
(3) Quota sampling
(4) Area sampling
(5) None of these

8)If done through …… …the rural marketing would be more effective.
(1) fairs
(2) village fairs
(3) door to door campaign
(4) All of these
(5) None of these

9)The aim of successful marketing is -
(1) to increase the sale
(2) to increase the profit
(3) to increase the output of sellers
(4) All of these
(5) None of these

10)The money spent on advertising is considered as–
(1) Expense
(2) Investment
(3) Bad Debts
(4) Liability
(5) None of these

Answers:

1)1
2)4
3)4
4)1
5)3
6)1
7)3
8)2
9)4
10)1