Marketing Quiz

1. Warehouse Management does not include -

(1) Space determination 

(2) Stock layout 

(3) Stock design 

(4) Stock placement 

(5) Order picking procedure

2. A marketing technique where marketer plays a specific role in a particular segment is called -

(1) Mass Marketing 

(2) Niche marketing 

(3) Strategic Marketing 

(4) Communication Marketing 

(5) None of these

3. Which among the following is not an example of convenience goods?

(1) Tea 

(2) Newspaper 

(3) Coffee 

(4) Shirts 

(5) None of these

4. In Marketing Mix 4 P’s Imply -

(1) Product, Price, Place, Promotion 

(2) Product, Price, Policy, Place

(3) Place, People, Product, Promotion 

(4) All of the above 

(5) None of these

5. In Market segmentation which among the following is not an economic component- 

(1) Age 

(2) Gender 

(3) Both 1 and 2 

(4) Income level 

(5) Taxes

6. Which among the following is a feature of good forecasting method -

(1) Accuracy

(2) Simplicity 

(3) Economy 

(4) Availability 

(5) All of these

7. A person who ultimately determines any part or whole of the buying decision is called-

(1) Decider 

(2) Buyer 

(3) User

(4) Influencer 

(5) None of these

8. When a firm sells off part of its business to another it is called-

(1) Diversification 

(2) Divestment 

(3) Pruning 

(4) Strategy 

(5) Joint venture 

9. Buyer Resistance means -

(1) Buyers fighting with the salesman

(2) Reluctant salesman 

(3) Indifferent Salesman 

(4) Hesitant buyers

(5) None of these

10. Digital Bank can be resorted through -

(1) Mobile phones 

(2) Internal 

(3) Telephones 

(4) All of these

(5) None of these

11. Cross selling is very effective in the sale of one of the following -

(1) Debit - Card

(2) Credit- Cards 

(3) Internal- Banking 

(4) Auto Loan 

(5) All of these

12. Target market for debit card is - 

(1) All existing account holder 

(2) All sales persons 

(3) All NRI’s 

(4) All HNI’s 

(5) All of these

13. SME means -

(1) Small and medium enterprises 

(2) Small scale marketing entities 

(3) Small & medium establishments 

(4) None of these 

14. "Out-sourcing" means service rendered by -

(1) Outside agencies

(2) Other departments of the company

(3) Employees other than the sales person 

(4) Marketing department 

(5) None of these

15. Sales promotion involves, the incorrect option-

(1) Building product awareness 

(2) Creating interest 

(3) Providing Intonation

(4) Designing new product 

(5) None of these

Answers:

1. 5

2. 2

3. 4

4. 1

5. 3

6. 5

7. 1

8. 2

9. 4

10. 4

11. 5

12. 1

13. 1

14. 1

15. 4