1. A lead means – A prospective buyer
2. Benchmark means – set standards
3. Customization means – specific products for each customer
4. Customer retention means – customers dealing with same organization for long time
5. Value Added Service means – additional service
6. The sequence of the sales process is – Lead, call, presentation and sale
7. "POS" means – Point Of Sale.
8. Market Research is useful for – deciding proper marketing strategies
9. A ‘call’ means – visiting prospective customer.
10. Online marketing is the function of - I.T Department
11. Customization is useful for – Designing customer specific products.
12. The key challenge to market driven strategy is – Delivering superior values to the customers.
13. Effective selling skills depends on – knowledge level of the sales team.
14. Generation of sales leads can be improved by – increasing personal and professional contacts.
15. A market plan is – Documented marketing strategies
16. Marketing channel mean – Delivery outlets.
17. Social Marketing means - marketing for a social cause.
18. Service marketing means - Relationship Marketing
19. Market driven Strategies include – positioning the organization and its brand in the market place.
20. Innovation in marketing means – Creativity
21. Personal loan can de canvassed among – Salaried persons
22. A presentation means – explaining the utility of products
23. Conversion means – converting a prospective client into a buyer
24. Modern style of marketing include – digital marketing, telemarketing, e-commerce, e-mail solicitation
25. e-marketing is same as – digital marketing
26. Aggressive marketing is necessitated due to – increased competition
27. Efficient marketing style requires – proper planning, good communication skill, team work, knowledge of products.
28. The performance of a sales person depends on – ability and willingness of the sales person.
29. The sole aim of marketing is to – increase sales.
30. Lead generation means – likely sources for prospective clients.
31. CRM – Customer Relationship Management
32. CRM is – A pre sale activity/ a tool for lead generation/ an ongoing daily activity/the task of a DSA.
33. Bancassuranse can be sold to – All existing and prospective bank customers.
34. A successful “Blue Ocean Strategy” requires – effective communication/innovative skills/motivation.
35. Cross selling is the basic function of all sales persons.
36. Data mining means – analysing the data stored with the back office staff.
37. SME means – small and medium enterprises
38. The first step in the transaction processing cycle is – data entry
39. Collecting personal information and effectively posing as another individual is known as – the crime of spoofing
40. A presentation means: Explain the utility products
41. Relationship Marketing is useful for: Cross-selling of products
42. Good Public Relation indicate: Improved marketing skills, Improved brand image, Improved customer service.
43. Networking helps in marking marketing function: An easy task
44. Delivery channel means — Place where products are made available to the buyers
45. One of the methods for market monitoring is — To discuss with other sales persons
46. A scenario in which a customer has too much awareness of the Brand is called: Over Positioning
47. Creating a distinctive place in the minds of customer means: Brand Positioning
48. Say’s Law of Markets states that — Supply creates its own demand
49. Gresham’s Law states that — Bad money drives good money out of circulation
50. Investment is defined as a— Change in the stock of capital
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