Marketing Quiz

1. A direct selling agent (DSA) is required to be adept in which of the following –
1) Market research
2) Communication skills
3) Internet skills
4) OTC marketing
5) None of these



2. Direct distribution channel is –
1) Producer – Retailer
2) Producer – Agent – Retailer
3) Producer – Consumer
4) Producer – Wholesaler – Agent
5) None of these

3. Which is the latest distribution system ?
1) E-mail
2) Mobile phones
3) E-commerce
4) Telephonic distribution
5) All of the above

4. Retailing is –
1) Banks
2) Whole seller
3) Supermarket
4) None
5) None of these

5. Marketing channels for banks are –
1) ATMs and back office set ups
2) Only branches
3) Bank branches and ATMs
4) Both 1 and 2
5) None of these

6. A prospects means –
1) A likely buyer
2) A religious head
3) A team leader
4) A corporate boss
5) None of these

7. Effective selling involves –
1) Good physical appearances
2) Good communication skills
3) Methodological approach
4) Aggressiveness
5) All of the above

8. Promotional mix includes –
1) Price
2) Policy
3) Production
4) Personal selling
5) None of these

9. Incentives are paid to sales persons –
1) For designing products
2) For surpassing the target
3) For identifying leads
4) Both 1 and 2
5) None of these

10. A good brand can be built by way of –
1) Consistent offering of good services
2) Ignoring competitors
3) Reducing the margins
4) Both 2 and 3
5) None of these

11. Post – sales activities include –
1) Sales presentation
2) Customer sympathy
3) Customer feedback
4) Both 1 and 2
5) None of these

12. The 'USP' of product denotes –
1) Main functions
2) High selling features of a product
3) Unique selling point
4) Universal stock process
5) None of these

Answers:

1. 2
2. 3
3. 5
4. 3
5. 3
6. 1
7. 5
8. 4
9. 2
10. 1
11. 3
12. 2