1. In case of saving deposits in a bank, the user status will be of a bank?
(a) Second customer
(b) Regular customer
(c) Potential customer
(d) First time depositor
(e) All of these
2. Who may be the customer of a bank?
(a) Teacher
(b) Professor
(c) Advocate
(d) Retired person from Army
(e) All of these
3. Market segmentation is-
(a) Method
(b) The strategy of dividing markets in order to conquer them
(c) The allocation of property
(d) The allocation policy
(e) The allocation of services
4. Target customer means
(a) Cost centre
(b) Profit centre
(c) New and present customer and staff
(d) New customer
(e) All of these
5. Market segmentation means—
(a) Territory allocation
(b) Market space
(c) Market place
(d) Dividing the target group as per their needs
(e) Sales person's group
6. Lead generation is followed by—
(a) Personal calls
(b) Presentation
(c) Product designs
(d) Market segmentation
(e) None of these
7. Marketing segmentation involves—
(a) Dividing the salesmen into homogeneous groups
(b) Dividing the employees into talent groups
(c) Dividing the products
(d) Measuring the service level
(e) None of these
8. Market segmentation can be resorted to by way of—
(a) Segmenting geographically
(b) Segmenting by age
(c) Segmenting by income
(d) Only (a) and (b)
(e) All (a), (b) and (c)
9. Market segmentation is useful for—
(a) Targeting existing clients
(b) Identifying prospects
(c) Preferential marketing
(d) Internal marketing
(e) All of these
10. Find the correct statement—
(a) Leads are better than prospects.
(b) Leads are same as prospects
(c) Leads are easier to convert than prospects.
(d) Prospects are easier to convert than leads.
(e) None of these
Answers:
1. b
2. e
3. b
4. d
5. a
6. b
7. e
8. e
9. c
10. c
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