Marketing Mix Quiz

1.  Market Segmentation means dividing—

The marketing teams into small groups

The employees as per their grades

The product as per their usages

The product as per their life cycles

The market as per the tastes and needs of different groups.

2.  The Segmentation of market based on the gender of the customer is a type of —

Geographic segmentation

Demographic segmentation

Psychographic segmentation

Srio-cultural segmentation

Life style segmentation

3.  Good marketing strategy envisages good and proper—

Product distribution

Networking of branches

High pricing

Placement of counter staff

Relationship management

4.  Customisation results in —

Customer exit

Customer retention

Customer complaints

Better Balance sheet figures

Better technology

5. Market segment means grouping—

The sales team

The customers as per their needs and tastes

Selling arrangements

The counter staff

The back office staff

6.  Diversification is useful for —

Attaching more customers

Retaining existing customers

Increasing sales volume

All of the above

None of above

7.  Diversification means—

Dividing the market into small segments

Dividing energy of the sales persons

Marketing of diverse products

All of the above

None of the above

8. Social Responsibility of bank does not include

Pollution Control

To provide job

To open a saving account

Support facility

Public development programme

9.  Life style of a customer includes

Social status

Cultural value of customers

Perception of customers

Motivation

All of these

10. Positioning of a product is based on- 

The price charged for the product

The promotional pitch for the product

Product characteristics

All of these

None of these