Marketing Quiz

1. It is a method in which various products are combined at the same price.

Promotional pricing

Product-bundle pricing

Captive product pricing

Optional product pricing

None of these

2. Differentiation in pricing for various geographical customer

Price skimming

Psychological pricing

Pricing variations

Geographical pricing

None of these

3. When the market is run by a small number of firms that together control the majority of market share is known as

Oligopoly

Duopoly

Oligopsony

Perfect competition

None of these

4. The brand choice is heavily influenced by reference group in which stage of Product life cycle?

Introduction

Growth

Maturity

Decline

None of these

5. The major components of marketing mix are

Product

Price

Place

All of the above

None of these

6. ________ guides the development of advertisements and personal sales presentations.

AIEA

AIBA

AICA

AIDA

None of these

7. Adoption rate will be higher and faster if the product has

Lower price

Greater utility

Compatibility with society

All of the above

None of these

8. Which among the following is not a responsibility of personal selling?

Creating Demand

Increasing Demand

Maintaining demand

Diminishing Demand

None of them

9. Nichemanship comes under which of the following in Marketing?

Marketing Mix

Market Segmentation

Market Planning

Advertisements

None of them

10. Which among the following plays an important role in Psychographic Segmentation? 

Profession

Sex

Personality

Demography

Location