Marketing Quiz

1). KYC stands for?

a) Know Your Controls

b) Know Young Customer

c) Know Your Consumer

d) Know Your Customer

e) None of these

2). Which of the following comes under FMCG?

a) Tobacco Products

b) Printers

c) Coin Vending Machines

d) Industrial Products

e) Computers and Laptops

3). Who to overcome the buyer resistance in a sale deal?

a) Lengthy talk

b) Perseverance

c) Arguing Skills

d) Confusing Sales Talks

e) Miss Selling

4). Which is known as the best, important and central activity of a business?

a) Mainstay

b) Product lines

c) Core Competency

d) Nuclear Activity

e) Portfolio

5). Who was the target group of Home Loans?

a) Farmer societies

b) Individuals not owing any house

c) Tiles Manufacturers

d) All Builders

e) Government officers

6). What is mean by Delivery Channels?

a) Sales Outlets

b) Channel Finance

c) Purchased Goods

d) Product Shelf – life

e) Courier Person

7). The process of providing offers related to customers buying history is known as?

a) Prospecting

b) Channel Selling

c) Up-selling

d) Marketing

e) Cross-Selling

8). The process of selling is different from marketing and aims at profit maximization through______.

a) Solution for customer problems

b) Customer satisfaction

c) Increasing sales volume of quality

d) Innovation of customer problems

e) Satisfaction of customer problems

9). What is the name of the segmentation that was based on the gender of the customer?

a) Geographic Segmentation

b) Demographic Segmentation

c) Lifestyle-based Segmentation

d) Psychographic Segmentation

e) Socio-Cultural Segmentation

10). To do mass communication with the potential customers, usually through paid public media which is known as_______.

a) Brand Building

b) Public Relation

c) Advertising

d) Sales Promotion

e) Publicity

Answers:

1). d)

2). a)

3). b)

4). c)

5). b)

6). a)

7). e)

8). b)

9). b)

10). c)