1. Direct Marketing means ___________
a. Advertisements
b. Banners
c. Face-to-face selling
d. Selling by all staff
e. Achieving targets
2. Web marketing involves ___________
a. Selling web cameras
b. Web advertisements
c. E-mail chatting
d. Browsing the web
e. Door-to-Door canvassing
3. The ultimate aim of Marketing is to provide__________
a. More business to the Company
b. More profit
c. More staff
d. More production
e. More products
4. Selling Process includes ______________
a. Publicity
b. Lead generation
c. Cross-country contacts
d. Product Designing
e. Product Re-designing
5. Market share means ___________
a. Paid up capital
b. Shares held by employees
c. Share of business volume as compared to other companies
d. Share price of the company quoted in the market
e. Sensex
6. Market share can be increased by _____________
a. Increasing the number of sales persons
b. Increasing the sales volume
c. Increasing the products
d. Increasing production
e. Rewriting profits
7. Market segmentation means
a. Segmentation of sales teams
b. Allocation of territory
c. Sales arrangement
d. Segmentation of target group according to their needs
e. All hospitals
8. Referral means ___________
a. Sales person
b. All customers
c. Lead provided by operation staff
d. Calling the existing purchasers
e. All purchasers
9. “USP” in marketing means
a. Unique Selling Practices
b. Uniform Selling Practices
c. United Sales Persons
d. Unique Selling Proposition
e. Useful Sales Person
10. The meaning of “Conversation” in terms of sales is
a. Designing new products
b. Converting Purchasers into sellers
c. Converting sellers into purchasers
d. Converting perspective customers into purchasers
e. Conversion of religion
11. Online Marketing is mostly useful for marketing of
a. Saving Accounts
b. Credit cards
c. Home loans
d. NRI deposits
e. Business accounts
12. Cross selling means
a. City to city sales
b. Selling with cross face
c. Selling with crossed finger
d. Selling products to existing customers
e. Cold calling
13. Marketing Strategy means ?
a. Ideas for new employment
b. Old techniques of selling
c. Techniques for improving marketing activities
d. Techniques for increasing production
e. Networking
14. Target group means ?
a. All purchasers
b. All sales persons
c. Targeted purchasers
d. All consumers
e. Delivery persons
15. What is the USP of saving accounts ?
a. High rate of interest
b. Easy operation
c. Risky transactions
d. Expensive transactions
e. Back office facility
16. Which one of the following is not a target group for saving accounts ?
a. Salaried persons
b. Loss making companies
c. Doctors
d. Government employees
e. Insurance agents
17. Target group for home loans is
a. Existing creditors
b. Persons having no house of their own
c. Persons having one or more than one house
d. Builders
e. NRIs
18. Digital marketing is similar to
a. Online marketing
b. Cold calling
c. Web designing
d. Market for cast
e. Outdoor marketing
19. Full form of DSA is _________
a. Delivery Staff Agency
b. Direct Selling Agency
c. Distributors and Supply Agency
d. Driving Sales Ahead
ANSWERS:
1. c
2. b
3. a
4. b
5. c
6. b
7. d
8. c
9. d
10. d
11. d
12. d
13. c
14. c
15. b
16. b
17. b
18. a
19. b
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